The State of Creative Hiring

The State of Creative HiringThe State of Creative HiringState of Creative Hiring - Second Half of 2019 from Robert Half STATE OF CREATIVE HIRING U.S.Second Half of 2019Slide 1COMPANIES HIRING PLANS FOR FULL-TIME CREATIVE EMPLOYEES75% ExpandingAdding new positions24% MaintainingOnly filling vacated positions1% Freezingelend filling vacated positions nor creating new ones1% ReducingEliminating positions62% of companies plan to increase the number of freelancers on staff.TOP AREAS FOR HIRING*1. Web and mobile development2. User experience3. Web production4. User interface and interaction design5. Creative development6. Visual design7. Digital marketing8. User research9. Social media10. Information architecture*Multiple responses were permitted. Top responses are shown.Source The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States 2019 The Creative Group. A Company. An Equal Opportunity Empl oyer M/F/Disability/Veterans.STATE OF CREATIVE HIRING U.S.Slide 2Staffing challenges86% of hiring decision makers say its challenging to find skilled creative talent today.On average, it takes employers4 weeks to hire for an open staff-level creative position.6 weeks to hire for an open management-level creative position.Source The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States 2019 The Creative Group. A Company. An Equal Opportunity Employer M/F/Disability/VeteransSTATE OF CREATIVE HIRING U.S.Slide 3Digital Marketing Staffing45% of hiring decision makers say their team is understaffed in digital areas.75% say its challenging to find and retain professionals with up-to-date digital skills.Source The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States 2019 The Creative Group. A Company. An Equal Opportunity Employer M/F/Disability/VeteransSTATE OF CREATIVE HIRING U.S.Slide 4WHEN HIRING FULL-TIME CREATIVE STAFF TO SUPPORT DIGITAL MARKETING INITIATIVESHow helpful would it be for you to collaborate with IT decision makers in your company?Very helpful 51%Somewhat helpful 41%Not very helpful 5%Not helpful at all 3%How often do you consult IT hiring decision makers in your company?Always 23%Very often 42%Somewhat often 23%Not very often 7%Never 4%